Meet the Experts Behind the Industry’s Best-Run Teams
Our Team of Landscape Industry Experts
ACCOUNTING
Kathy McWhorter
With over 35 years in accounting and more than a decade supporting landscape companies, Kathy specializes in helping Aspire users simplify their financial operations and strengthen production reporting.
PROCESS DOCUMENTATION
Greg Malmberg
With over 20 years in the landscape industry, including nearly a decade with Aspire, Greg helps companies document, refine, and standardize their processes to create consistency and operational clarity across every team.
ASPIRE TRAINING
Kory Beidler
With over 25 years in the landscape industry and deep experience across Aspire’s operations and training teams, Kory helps companies translate data and process into real performance. His focus: practical, hands-on training, both onsite and virtual, that drives consistency, efficiency, and results.
ENTREPRENEURIAL OPERATING SYSTEM (EOS)
Toby Massengale
Toby brings over 30 years of leadership experience in the landscape industry, including growing his family’s business from 5 to 85 employees. Now, as a Professional EOS Implementer, he helps entrepreneurs build stronger, more aligned organizations that scale sustainably.
SYSTEM INTEGRATIONS
Jacob Frank
With over 15 years in software development , including nearly a decade leading engineering at Aspire , Jacob specializes in building smart, scalable integrations that connect systems, streamline workflows, and enhance business visibility.
